Our work

BodyWorks TV Overview

• Immersive online fitness experience

• A leading fitness company, BodyWorks, expands its reach by utilizing immersive video-delivered experience using TV2U’s IVAN-X Platform.

• BodyWorks team achieve online training offering through IVAN-X Platform that enabled BodyWorks TV to achieve its goals.

• The production environment that the ClassPass Live team dealt with consisted of classes produced in HUWAI that needed to be captured with a number of cameras, encoded, and transmitted to the cloud for transcoding into the HLS format. A cloud provider CDN was then used to distribute the content to the devices.

• The user experience on the subscriber side consisted of video playback covering on-demand classes.

• Very importantly, the user experience that the team was targeting was a “large screen” immersive experience that was consistently applicable across mobile platforms to achieve the widest reach possible. This “large screen” requirement resulted in the playback happening on a desktop computer, or on a TV through a Chromecast device.

• The TV2U’s IVAN-X Web Player and Android / iOS Applications were chosen for their unified API approach, which streamlined development by avoiding the need for specialized development on separate player stacks. The customizable user interface across the platforms also offered the ability to create the interactive UI specific to BodyWorks TV needs. IVAN-X’s Analytics was also seen to be complementary to the players to provide BodyWorks TV insights into usage. Analytics data provided by IVAN-X Platform integrates into a wider system with other tools, and includes such quality of experience data as buffering experienced on the player side.

• BodyWorks TV is now scaling its classes through its virtual classes offered by BodyWorks VOD, as well as its continued physical presence growth organically.

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