Pay TV is declining. OTT is on the rise. And content consumption habits have changed. Even in isolation these developments would have a profound effect on video monetisation strategies. But together they represent a global seismic shift that’s currently being felt most in APAC, despite the region currently bucking the worldwide trend on pay TV
Technology has changed sport forever. The internet has disrupted the media landscape and made audiences global. Streaming services have unearthed new revenue streams and specialist platforms are reaching new generation Z viewers at scale for the first time. But it’s more than just a play for scalability. The revolution that’s currently taking place across the