The Intelligent Video Access Network (iVAN-X) platform maintains a position as the front runner in the race to efficiently launch scalable white-label OTT TV services equipped out of the box with pioneering monetisation technologies.
The Streaming Industry is a harsh environment, beset with fierce competition and numerous pitfalls, which navigated wisely holds the potential for unlocking a vast wealth of new resources and revenues.
Gaining a strong following in this venture using OTT TV is dependent on achieving a quick launch immediately offering the right content to viewers, paired with an on-going knowledge of each individual viewer’s unique preferences to keep them coming back to the table.
Generic content recommendation and advertising solutions have lost their edge. They neither inspire long term engagement nor drive new sources of revenue, proving incapable of preventing the on-going loss of clients which results in fluctuating revenues.
To survive you need a better vision and deeper insights, tracking your targeted audience based on the minutest details such as device choice, network, and user demographic and habits. The iVAN-X platform provides a set of tools which make the monetisation of live video and on-demand content effortless, building an immersive multi-screen experience.
iVAN-X is now live with a collection of the world’s largest mobile operators and internet service providers fighting their way to the top.