Pay TV is declining. OTT is on the rise. And content consumption habits have changed. Even in isolation these developments would have a profound effect on video monetisation strategies. But together they represent a global seismic shift that’s currently being felt most in APAC, despite the region currently bucking the worldwide trend on pay TV
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries to regional TV series that experience huge success in their own country but struggle to gain traction abroad, international audiences are missing out on video they’d value. And it’s a problem being felt by both